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Course

Accelerated Public Communications

Apr 27, 2024 - May 12, 2024

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Full course description

Course Dates: April 27, 2024 - May 12, 2024

Registration Deadline: April 26, 2024

The Public Sector Communications Certificate is designed for any public sector or nonprofit sector employees looking to gain the skills needed to effectively communicate with the public. In an increasingly digital world, communication in the public sector has become more complex than ever. How well you communicate with your audience can define the reputation of your organization, or even the success of delivering a program or service. Students completing the certificate will take away the skills and strategies needed to be more effective communicators and storytellers.​ This is an 8-week, non-credit certificate that is offered online. Students should expect to spend 2-4 hours per week between homework assignments and attending the weekly class. The course will cover the following topics:

  • Introduction to Public Communications
  • Strategic Communications
  • Crisis Communications
  • Media Relations
  • Technology and Tools of the Trade
  • Public Engagement
  • Ethics, Compliance, and First Amendment Issues
  • Public Information Campaigns