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Marketing Strategy: A Customer-Centric View is a Course

Marketing Strategy: A Customer-Centric View

Jul 15, 2024 - Sep 8, 2024

$899 Enroll

Full course description

Unlock the secrets to mastering marketing in a customer-centric world. This program will guide you through the intricacies of developing strategies that resonate deeply with your audience, ensuring your brand stands out. Embrace a hands-on learning journey, leveraging real-world case studies and collaborative projects to turn insights into action. This is your pathway to becoming a strategic marketing leader, equipped to shape the future of any business. 

Module Descriptions: 

  • Introduction to Marketing Strategy: Explore the theoretical underpinnings and practical applications of marketing strategies with a customer-centric focus. Learn to analyze market needs, competitive landscapes, and develop positioning strategies that resonate with target audiences. 

  • Audience and Competitor Insights: Gain practical skills in identifying and understanding your target audience and competitors through market research and analysis. Learn to use insights to inform strategic decisions. 

  • Effective Positioning and Branding: Develop the ability to craft compelling brand messages and positions that captivate and engage your target audience, leveraging case studies and real-world examples. 

  • Leveraging Strategic Marketing Tools: Master the application of strategic marketing tools and frameworks to enhance marketing effectiveness and drive business outcomes.