Course Dates: May 13, 2024 - July 7, 2024

Registration Deadline: May 8, 2024

In the global marketplace, companies face intensifying competition, eroding loyalty, and shifting consumer needs. Applying a strategic approach to the marketing plan is more important than ever before. This course is designed to introduce you to the essential components of a customer-centric marketing strategy and how to apply the core concepts to both large and small marketing strategy plans.  

You will be able to apply the concepts to your current work immediately. You will also find that as you shift to a strategic way of thinking, it will have an impact on your work beyond a marketing strategy.